Tiny SaaS cancellation insights
Ask one respectful cancellation question, cluster the answers, and show what is actually driving churn.
Ask one respectful cancellation question, cluster the answers, and show what is actually driving churn.
A POSSIBLE BUILD DIRECTION
Outcode’s editorial suggestions for this idea. Adapt the scope to your skills, available data and the people you want to help.
Create a cancellation feedback form with an optional reason and free-text response, then summarize tagged reasons in a small dashboard without obstructing cancellation.
Use synthetic responses to test duplicate submissions, empty answers and contradictory reasons. Have a person review category assignments before drawing conclusions.
Compare manual tags with text clustering and show the underlying quotes for each group. Report sample size and uncertainty instead of claiming a cause of churn.
BUILD IN PUBLIC
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